Wix

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Website Builders

4.6(188 ratings)

92% recommend

Wix is a user-friendly website builder that allows anyone to create stunning websites easily.

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About Wix

Best for small businesses and creatives building websites without code.

Wix is a cloud-based website builder that lets users create websites using a drag-and-drop editor with hundreds of customizable templates. It serves a wide range of users from small business owners and freelancers to restaurants, artists, and online stores. The platform has evolved significantly over the years, adding e-commerce capabilities, booking systems, and a robust app marketplace. What sets Wix apart is its balance of creative freedom and ease of use — the editor allows pixel-level control over design without requiring any coding knowledge. For developers, Wix also offers Velo, a full-stack development platform built into the editor.

Pros

Extremely intuitive drag-and-drop editor with pixel control
Massive template library covering nearly every industry
Built-in App Market with hundreds of add-ons
Generous free plan for basic website testing
Strong e-commerce and booking features included

Cons

Cannot switch templates after site is published
Free plan displays Wix branding and ads
Site speed can lag with heavy customizations
Migrating away from Wix is difficult and limited

Use Cases

Best for small businesses needing a professional website built quickly

Best for freelancers and creatives showcasing portfolio work online

Best for restaurants wanting online menus, reservations, and ordering systems

Best for small online stores selling physical or digital products

Key Features

6 features

Drag-and-drop editor for customization

Hundreds of designer-made templates

Mobile optimization for responsive design

Built-in SEO tools for better visibility

App Market for additional functionalities

E-commerce capabilities for online stores

SaasHunter Score

7.8/10

“You're a small business owner needing an easy-to-use platform for creating stunning websites without technical skills.”

Ease of Use

9.0

Features

8.0

Pricing

7.0

Support

7.0

Integrations

8.0

Best For

Freelancers 9Small Business 9Startups 8Agencies 7Enterprise 5

Integrations

Google AnalyticsGoogle WorkspaceMailchimpZapierFacebook PixelPayPalStripeInstagram

Website Builders Small Business Drag And Drop Builders

Frequently Asked Questions

What is Wix?

Wix is a cloud-based website builder that enables anyone to create a professional website using a visual drag-and-drop editor. It offers templates, hosting, domain registration, and a range of built-in business tools.

How much does Wix cost?

Wix offers a free plan with Wix branding. Premium plans start at around $17/month (Light plan) and range up to $159/month for the Business Elite plan, with e-commerce plans available in between.

What are the main features of Wix?

Key features include a drag-and-drop editor, 800+ customizable templates, e-commerce tools, booking and scheduling, SEO tools, blogging, an app marketplace, and built-in analytics. Wix also offers Velo for custom code and advanced development.

Who should use Wix?

Wix is ideal for small business owners, freelancers, artists, bloggers, and anyone who wants to build a polished website without hiring a developer. It's less suited for large-scale enterprise websites or highly complex web applications.

Is there a free plan for Wix?

Yes, Wix offers a free plan that includes hosting and basic features, but it displays Wix ads and uses a Wix-branded subdomain. To connect a custom domain and remove ads, you'll need to upgrade to a paid plan.