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Maze

Design
4.3(17 ratings)
86% recommend

Maze is a rapid testing platform for design teams to gather user feedback early in the design process.

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About Maze

Best for product teams needing fast, continuous user testing.

Maze is a user testing and product research platform that lets design and product teams turn prototypes into actionable insights without needing a dedicated research team. It integrates directly with popular design tools, allowing users to create unmoderated usability tests, surveys, and card sorts from their existing prototypes. The platform automatically generates quantitative metrics like misclick rates, task completion times, and usability scores, making it easy to identify friction points. It's particularly well-suited for teams that want to make research a continuous part of their design process rather than a one-off activity. While it doesn't replace in-depth qualitative research, it significantly lowers the barrier to getting user feedback early and often.

Pros

  • Turns prototypes into testable experiences very quickly
  • Automatic quantitative metrics reduce manual analysis work
  • Deep integrations with major design tools like Figma
  • No-code test creation accessible to non-researchers
  • Built-in participant recruitment panel available

Cons

  • Limited depth for complex qualitative research needs
  • Recruited panel quality can be inconsistent sometimes
  • Pricing scales up quickly for larger teams
  • Unmoderated testing misses nuanced user behavior context

Use Cases

Best for rapid usability testing of Figma prototypes before development starts
Best for running unmoderated card sorting studies to improve information architecture
Best for gathering continuous user feedback throughout iterative design sprints
Best for validating design concepts with quantitative usability metrics and heatmaps

Key Features

6 features
User testing with interactive prototypes
Real-time feedback collection
Quantitative and qualitative insights
Customizable test scenarios
Video recordings of user sessions
Collaboration tools for design teams

You need early user feedback during the design process for agile teams.

Ease of Use
8.0
Features
8.0
Pricing
7.0
Support
7.0
Integrations
9.0

Best For

Agencies 9Startups 8Freelancers 8Small Business 7Enterprise 6

Integrations

FigmaSketchAdobe XDInVisionSlackNotionJiraMarvel

Frequently Asked Questions

What is Maze?

Maze is a product research platform that enables teams to test prototypes, run surveys, and conduct card sorts with real users. It transforms design files into interactive tests and provides automated quantitative insights.

How much does Maze cost?

Maze offers a free plan with limited features, and paid plans starting around $99 per month billed annually for the Organization tier. Pricing varies based on the number of seats and features needed.

What are the main features of Maze?

Key features include prototype usability testing, surveys, card sorting, tree testing, automated analytics with heatmaps and usability scores, a participant recruitment panel, and direct integrations with design tools like Figma.

Who should use Maze?

Maze is ideal for product designers, UX researchers, and product managers who want to validate design decisions with real user data. It's especially useful for teams without dedicated research departments.

Is there a free plan for Maze?

Yes, Maze offers a free plan that includes a limited number of projects and test responses. It's a good way to try the platform, though most teams will need a paid plan for regular usage.

Quick Info

Pricing

Free — From $25/user/mo

Category

Design

Website

maze.co

Features

6 key features

Founded

2018

Integrations

8+ apps

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No credit card required

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