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Ecwid

E-commerce

3.7(28 ratings)

Ecwid is a powerful e-commerce tool that lets you create an online store effortlessly.

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About Ecwid

Best for small businesses adding e-commerce to existing websites.

Ecwid is an e-commerce platform that lets users add an online store to any existing website, blog, or social media page without rebuilding from scratch. It's designed for small to medium-sized businesses that want to start selling online quickly without deep technical knowledge. Ecwid stands out because it can be embedded into virtually any website platform — WordPress, Wix, Squarespace, or even a custom-built site — making it uniquely flexible compared to standalone e-commerce builders. It also supports selling across multiple channels including Facebook, Instagram, and Amazon from a single dashboard.

Pros

Embeds into any existing website easily
Free plan available for up to 5 products
Sell across social media and marketplaces simultaneously
No transaction fees on any paid plan
Simple setup with minimal technical skills required

Cons

Free plan is very limited in features
Design customization options are somewhat restricted
SEO capabilities lag behind dedicated e-commerce platforms
Advanced features require higher-tier paid plans

Use Cases

Best for adding a store to an existing WordPress or Wix website

Best for small businesses selling across social media and their own site

Best for solopreneurs who need a simple low-cost online shop

Best for brick-and-mortar stores expanding into online and multichannel sales

Key Features

7 features

Multi-channel selling across platforms

Customizable storefront templates

Real-time inventory management

Mobile-friendly shopping experience

Built-in payment processing options

Automated tax calculations

Abandoned cart recovery tools

SaasHunter Score

7.6/10

“You need an easy-to-set-up store for a small team on a tight budget.”

Ease of Use

8.0

Features

7.0

Pricing

8.0

Support

7.0

Integrations

8.0

Best For

Small Business 9Startups 8Agencies 7Freelancers 7Enterprise 6

Integrations

WordPressWixSquarespaceFacebookInstagramGoogle ShoppingAmazonMailchimp

Ecommerce Platforms Multi Channel Selling E Commerce Platforms

Frequently Asked Questions

What is Ecwid?

Ecwid is an e-commerce solution that allows you to add a fully functional online store to any existing website or social media page. It provides product management, payment processing, and multichannel selling from a single control panel.

How much does Ecwid cost?

Ecwid offers a free plan for up to 5 products, with paid plans starting at around $14.99/month (Venture), $29.99/month (Business), and $82.50/month (Unlimited). Pricing may vary by region and billing cycle.

What are the main features of Ecwid?

Key features include embeddable storefront widgets, multichannel selling across social media and marketplaces, inventory management, built-in payment processing, shipping and tax calculators, and a mobile app for store management. It also supports digital products and subscriptions.

Who should use Ecwid?

Ecwid is ideal for small to medium-sized businesses that already have a website and want to add e-commerce functionality without starting over. It's also a good fit for entrepreneurs who want to sell across multiple channels with minimal complexity.

Is there a free plan for Ecwid?

Yes, Ecwid offers a free plan that supports up to 5 products with basic store features. It's a good starting point, though you'll need a paid plan for more products, advanced features, and multichannel selling capabilities.