Divi

AI-Powered

Website Builders

3.9(16 ratings)

Popular WordPress visual page builder with 2000+ layouts

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About Divi

Best for WordPress users wanting full visual design control.

Divi is a WordPress theme and visual page builder developed by Elegant Themes that lets users design websites using a real-time drag-and-drop editor directly on the front end. It comes with over 2,000 pre-made layouts and a theme builder that allows customization of headers, footers, blog templates, and other dynamic content without writing code. It's widely used by freelancers, agencies, and small business owners who want full design control within the WordPress ecosystem. With one of the largest third-party ecosystems of child themes and plugins, Divi has built a massive community, though its reliance on shortcodes and page-specific markup can create vendor lock-in.

Pros

Intuitive real-time visual editing on the front end
Massive library of 2000+ pre-made layout packs
Lifetime access option with unlimited site usage
Large third-party marketplace for extensions and child themes
Built-in split testing and conversion optimization tools

Cons

Significant vendor lock-in due to shortcode-based content
Can slow down page load times without optimization
Steep learning curve for the theme builder features
No free plan available, requires paid subscription

Use Cases

Best for freelancers building custom WordPress sites for multiple clients

Best for small businesses creating professional websites without hiring developers

Best for agencies managing many WordPress projects with consistent design tools

Best for bloggers and creators designing unique layouts without coding knowledge

Key Features

10 features

Visual drag-and-drop builder

2000+ pre-made layouts

Theme builder

Divi AI content & images

Split testing

Responsive editing

Custom CSS controls

WooCommerce builder

Global presets

Lifetime license option

SaasHunter Score

8.0/10

“You're building a professional WordPress site and need extensive layouts for customization at a yearly price.”

Ease of Use

8.0

Features

9.0

Pricing

7.0

Support

8.0

Integrations

8.0

Best For

Agencies 9Freelancers 9Small Business 9Startups 8Enterprise 7

Integrations

WooCommerceMailchimpConvertKitHubSpotGoogle AnalyticsZapierActiveCampaignWordPress Multisite

WordPress Page Builder Drag And Drop Themes Visual Editor Wordpress Page Builders

Frequently Asked Questions

What is Divi?

Divi is a premium WordPress theme and visual page builder by Elegant Themes that enables users to design websites with a drag-and-drop interface without coding. It includes a theme builder, pre-made layouts, and extensive customization options.

How much does Divi cost?

Divi is available through Elegant Themes membership plans starting at $89/year for unlimited site usage, or a one-time lifetime access payment of $249. Both plans include all Elegant Themes products including Divi, Extra, Bloom, and Monarch.

What are the main features of Divi?

Key features include a real-time visual drag-and-drop builder, 2,000+ pre-made layouts, a full theme builder for headers/footers/templates, built-in A/B split testing, responsive editing controls, and global design elements. It also includes a code editor for advanced users.

Who should use Divi?

Divi is ideal for freelancers, web design agencies, and small business owners who want to build professional WordPress websites without coding. It's also suitable for non-technical users who need design flexibility beyond what standard WordPress themes offer.

Is there a free plan for Divi?

No, Divi does not offer a free plan. However, Elegant Themes provides a 30-day money-back guarantee so you can try it risk-free before committing to an annual or lifetime plan.