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Brand24

AI-Powered

Social Media Management

3.6(41 ratings)

Monitor your brand's online presence and engage with customers effectively.

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About Brand24

Best for brands and agencies needing real-time social listening.

Brand24 is a social listening and media monitoring tool that tracks mentions of brands, products, or keywords across social media, news sites, blogs, forums, podcasts, and other online sources in real time. It's built for marketers, PR professionals, and businesses of all sizes who need to understand what people are saying about them online and respond quickly. The platform stands out with its sentiment analysis, influence scoring, and detailed analytics dashboards that help users measure the reach and impact of online conversations. While it's primarily a monitoring and analytics tool rather than a full social media management suite, it excels at giving users actionable insights from online chatter.

Pros

Real-time monitoring across multiple online sources
Strong sentiment analysis and trend tracking
Easy setup with minimal learning curve
Detailed influence scoring for mention sources
Customizable alerts and comprehensive reporting tools

Cons

Not a full social media publishing or scheduling tool
Historical data access limited on lower-tier plans
Pricing can be steep for small businesses
Occasional inaccuracies in sentiment detection

Use Cases

Best for tracking brand mentions and reputation across the web in real time

Best for PR teams monitoring media coverage and managing crisis communications

Best for competitive analysis by tracking competitor mentions and sentiment trends

Best for marketers measuring campaign reach and audience engagement online

Key Features

6 features

Real-time social media monitoring

Sentiment analysis of brand mentions

Influencer identification and tracking

Customizable alerts for brand mentions

Competitor analysis and benchmarking

Engagement metrics and reporting

AI Features

3 AI features

AI-driven sentiment analysis
Automated trend detection
Predictive analytics for brand reputation

SaasHunter Score

7.6/10

“You want to effectively monitor your online presence with flexible pricing options.”

Ease of Use

8.0

Features

8.0

Pricing

7.0

Support

7.0

Integrations

8.0

Best For

Small Business 9Agencies 8Startups 8Freelancers 7Enterprise 6

Integrations

SlackZapierGoogle AnalyticsInstagramTwitter/XFacebookTrelloGoogle Data Studio

Social Media Management Influencer Tracking Brand Monitoring Analytics

Frequently Asked Questions

What is Brand24?

Brand24 is a social listening and online monitoring platform that tracks mentions of your brand, products, or chosen keywords across social media, news, blogs, forums, and other online sources. It provides real-time alerts, sentiment analysis, and analytics to help you understand and act on online conversations.

How much does Brand24 cost?

Brand24 offers tiered pricing starting at around $79/month for the Individual plan, with Professional, Team, and Enterprise plans scaling up in features and mention limits. A 14-day free trial is available for new users.

What are the main features of Brand24?

Key features include real-time mention tracking, sentiment analysis, influence scoring, hashtag analytics, automated PDF reports, customizable alerts, and a discussion volume chart. It also offers competitive benchmarking and topic analysis tools.

Who should use Brand24?

Brand24 is ideal for marketing teams, PR professionals, social media managers, and agencies who need to monitor brand reputation, track campaign performance, or keep an eye on industry conversations. It also suits businesses of any size looking to understand customer sentiment online.

Is there a free plan for Brand24?

Brand24 does not offer a permanent free plan, but it provides a 14-day free trial that gives users access to the platform's features without requiring a credit card upfront.