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4 Steps · 5 Tools

How to Build a Customer Loyalty Program

Increase repeat purchases and customer retention with rewards, points, and referrals.

The Solution

Launch a points and referral program integrated with your store, track engagement, and optimize rewards based on customer behavior.

Step-by-Step

1

Set up a points and rewards program

Smile.io logo

Loyalty and rewards program platform for e-commerce

Try Free
Yotpo logo
Yotpo
4.0
AI

Yotpo enhances e-commerce brands with customer reviews, photos, and loyalty programs.

Try Free
Shopify logo

Shopify is a leading e-commerce platform that helps businesses create online stores quickly.

Try Free
2

Add a referral program to drive word-of-mouth

Smile.io logo

Loyalty and rewards program platform for e-commerce

Try Free
Yotpo logo
Yotpo
4.0
AI

Yotpo enhances e-commerce brands with customer reviews, photos, and loyalty programs.

Try Free
3

Create VIP tiers for top customers

Smile.io logo

Loyalty and rewards program platform for e-commerce

Try Free
Klaviyo logo
Klaviyo
4.5
AI

Klaviyo is a powerful marketing automation platform for eCommerce businesses.

Try Free
Yotpo logo
Yotpo
4.0
AI

Yotpo enhances e-commerce brands with customer reviews, photos, and loyalty programs.

Try Free
4

Track loyalty program ROI and engagement

Klaviyo logo
Klaviyo
4.5
AI

Klaviyo is a powerful marketing automation platform for eCommerce businesses.

Try Free
Google Analytics logo

Google Analytics is a powerful web analytics tool that tracks and reports website traffic.

Try Free
Shopify logo

Shopify is a leading e-commerce platform that helps businesses create online stores quickly.

Try Free

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A
Alex CarterHead of Research

Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.

Frequently Asked Questions

What tools do I need to build a customer loyalty program?

Based on our analysis, you need 5 tools across 4 steps. Top picks include Smile.io, Google Analytics, Klaviyo.

How long does it take to build a customer loyalty program?

Most teams can implement this 4-step workflow within 1-2 weeks. Many of the recommended tools offer free trials, so you can start testing immediately.