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Oberlo vs Printful

A detailed comparison to help you choose the right tool for your needs.

Oberlo logo

Oberlo

E-commerce

Try Oberlo
VS
Printful logo

Printful

E-commerce

Try Printful

A
About Oberlo

Oberlo was a popular dropshipping platform that allowed Shopify store owners to easily find and import products from suppliers (primarily AliExpress) directly into their online stores. It streamlined the entire dropshipping workflow, from product discovery and importing to automated order fulfillment and inventory tracking. The tool was particularly popular among e-commerce beginners who wanted to start an online store without holding inventory. Note: Oberlo was officially shut down by Shopify in June 2022, and users were encouraged to migrate to DSers or other alternative dropshipping apps.

B
About Printful

Printful is a print-on-demand and dropshipping service that lets users design custom products — from t-shirts and hoodies to posters, mugs, and phone cases — and sell them through their own online stores without managing inventory or handling shipping. When a customer places an order, Printful prints, packs, and ships the product directly under the seller's brand. It's widely used by independent creators, small businesses, and established e-commerce brands looking to offer custom merchandise with minimal upfront investment. The platform stands out for its wide product catalog, global fulfillment network, and robust mockup generator. While margins can be tight due to per-item production costs, it significantly lowers the barrier to entry for selling custom goods online.

Pricing Comparison

Tool
Oberlo
Printful
Price
Free — From $29.90/mo
Free — From $0/mo for basic services, additional fees apply for product fulfillment
Category
E-commerce
E-commerce
Rating
4.1 (13)
4.4 (29)
Free Plan
No
Yes
Integrations
4+ apps
8+ apps
Founded
2015
2013

Feature Comparison

Feature
Oberlo
Printful
Product import from AliExpress
Automated order fulfillment process
Real-time inventory updates
Customizable product descriptions
Sales analytics and reporting
Price optimization tools
Custom product design tools
Wide range of print products
Real-time shipping cost calculations
Integration with major e-commerce platforms
Branding options for packaging
Inventory management and tracking

Choose Oberlo

Oberlo helps entrepreneurs easily find and sell products online.

Try Oberlo Free

Read full review

Choose Printful

Printful is an on-demand printing and fulfillment service for e-commerce businesses.

Try Printful Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
7.0
7.0
Pricing
8.0
6.0
Support
6.0
7.0
Integrations
7.0
9.0
Overall
7.2
7.4
OberloPrintful

Our Verdict

Oberlo

You're a solo entrepreneur on a budget looking to easily source products for dropshipping.

More affordable
PrintfulWinner

You're an e-commerce business focused on custom products and require on-demand fulfillment.

Better support
More integrations

Oberlo vs Printful: The Bottom Line

Both Oberlo and Printful are strong e-commerce tools, but they serve different needs. Printful has a higher user rating (4.4 vs 4.1). On pricing, Printful is more affordable starting at $0/mo.

Still unsure? Check the full reviews for Oberlo and Printful, explore Oberlo alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Oberlo or Printful better?

It depends on your needs. Oberlo (4.1★) is from $29.9/mo, while Printful (4.4★) is free to start. Printful has a higher user rating.

Can I switch from Oberlo to Printful?

Yes. Most SaaS tools offer data export features. Check if Printful has a migration guide or import tool specifically for Oberlo users. Many offer onboarding assistance for switchers.

Which is cheaper, Oberlo or Printful?

Printful starts at $0/mo, which is cheaper than Oberlo at $29.9/mo. Printful also offers a free plan.

What are the main differences between Oberlo and Printful?

Oberlo focuses on product import from aliexpress and automated order fulfillment process, while Printful emphasizes custom product design tools and automated order fulfillment process. Both are in the E-commerce category but serve slightly different use cases.