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Mention vs Sprout Social (Social)

A detailed comparison to help you choose the right tool for your needs.

Mention logo

Mention

Social Media Management

Try Mention
VS
Sprout Social (Social) logo

Sprout Social (Social)

Social Media Management

Try Sprout Social (Social)

A
About Mention

Mention is a real-time media monitoring and social listening tool that tracks brand mentions across social media platforms, news sites, blogs, forums, and the broader web. It helps marketers, PR professionals, and agencies understand what people are saying about their brand, competitors, or industry topics, and respond directly from the platform. The tool combines monitoring with basic social media management features like scheduling and publishing posts. What sets Mention apart is its focus on listening and alerting rather than being a full-suite social media manager, making it particularly strong for reputation management and competitive intelligence. It was acquired by Mynewsdesk (a Cision company) but continues to operate as its own product.

B
About Sprout Social (Social)

Sprout Social is a comprehensive social media management platform that combines publishing, engagement, analytics, and social listening into a single interface. It serves marketing teams, social media managers, and agencies who need to manage multiple social accounts, respond to customer messages across platforms, and report on performance. The platform stands out for its clean, intuitive interface, robust reporting capabilities, and strong customer care features like its unified Smart Inbox. It also offers social listening and employee advocacy tools, making it more than just a scheduling app. While it's well-regarded in the industry, its pricing puts it firmly in the mid-to-enterprise tier, which can be a barrier for smaller businesses.

Pricing Comparison

Tool
Mention
Sprout Social (Social)
Price
Free — From $29/mo
From $89/user/mo
Category
Social Media Management
Social Media Management
Rating
4.1 (25)
4.0 (26)
Free Plan
No
No
Integrations
8+ apps
14+ apps
Founded
2012
2010

Feature Comparison

Feature
Mention
Sprout Social (Social)
Real-time social media monitoring
Brand mention tracking across platforms
Competitor analysis and insights
Sentiment analysis of mentions
Engagement tracking and reporting
Customizable alerts for mentions
Influencer identification and outreach
Social media scheduling and publishing
Comprehensive analytics and reporting
Social listening for brand mentions
Engagement tools for audience interaction
Team collaboration and approval workflows
Customizable social media dashboards

Choose Mention

Mention is a powerful social media management tool that helps businesses track and engage with their online presence.

Try Mention Free

Read full review

Choose Sprout Social (Social)

Sprout Social is a powerful social media management tool for businesses of all sizes.

Try Sprout Social (Social) Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
7.0
9.0
Pricing
7.0
6.0
Support
6.0
8.0
Integrations
8.0
8.0
Overall
7.2
7.8
MentionSprout Social (Social)

Our Verdict

Mention

You want to track and engage with your online presence on a budget-friendly plan.

More affordable
Sprout Social (Social)Winner

Your team manages multiple social accounts and needs enterprise-grade analytics and publishing.

More features
Better support

Mention vs Sprout Social (Social): The Bottom Line

Both Mention and Sprout Social (Social) are strong social media management tools, but they serve different needs. Mention has a higher user rating (4.1 vs 4.0). On pricing, Mention is more affordable starting at $29/mo.

Still unsure? Check the full reviews for Mention and Sprout Social (Social), explore Mention alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Mention or Sprout Social (Social) better?

It depends on your needs. Mention (4.1★) is from $29/mo, while Sprout Social (Social) (4.0★) is from $249/mo. Mention has a higher user rating.

Can I switch from Mention to Sprout Social (Social)?

Yes. Most SaaS tools offer data export features. Check if Sprout Social (Social) has a migration guide or import tool specifically for Mention users. Many offer onboarding assistance for switchers.

Which is cheaper, Mention or Sprout Social (Social)?

Mention starts at $29/mo, which is cheaper than Sprout Social (Social) at $249/mo.

What are the main differences between Mention and Sprout Social (Social)?

Mention focuses on real-time social media monitoring and brand mention tracking across platforms, while Sprout Social (Social) emphasizes social media scheduling and publishing and comprehensive analytics and reporting. Both are in the Social Media Management category but serve slightly different use cases.