Mailjet vs Klaviyo
A detailed comparison to help you choose the right tool for your needs.
AAbout Mailjet
Mailjet is an email service provider that combines transactional and marketing email capabilities into a single platform. It serves both marketers who need to create and send campaigns and developers who require reliable email delivery via API. Its real-time collaboration feature for email design sets it apart, allowing teams to work on templates simultaneously, similar to Google Docs. Owned by Sinch (formerly Mailgun), it's a solid choice for businesses that need both bulk marketing emails and transactional messages like receipts and password resets without juggling multiple tools.
BAbout Klaviyo
Klaviyo is a marketing automation platform built specifically for eCommerce businesses, enabling them to create highly personalized email and SMS campaigns based on real customer data. It pulls in purchase history, browsing behavior, and other signals to power segmentation and automated flows like abandoned cart reminders, post-purchase follow-ups, and win-back campaigns. The platform stands out for its deep native integrations with eCommerce platforms like Shopify, and its robust analytics that tie marketing efforts directly to revenue. It's widely used by direct-to-consumer brands ranging from small shops to enterprise-level retailers.
Pricing Comparison
Feature Comparison
Choose Mailjet
Mailjet is an email marketing tool that helps businesses create, send, and track email campaigns.
Try Mailjet FreeChoose Klaviyo
Klaviyo is a powerful marketing automation platform for eCommerce businesses.
Try Klaviyo FreeNot sure which to pick?
Get a personalized recommendation in 10 seconds.
Score Comparison
Our Verdict
Your business prioritizes affordable email campaigns starting at $15/mo with tracking features.
Your eCommerce team focuses on marketing automation and personalized customer engagement with a scalable solution.
Mailjet vs Klaviyo: The Bottom Line
Both Mailjet and Klaviyo are strong marketing tools, but they serve different needs. Klaviyo has a higher user rating (4.5 vs 3.9).
Still unsure? Check the full reviews for Mailjet and Klaviyo, explore Mailjet alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Mailjet or Klaviyo better?
It depends on your needs. Mailjet (3.9★) is free to start, while Klaviyo (4.5★) is free to start. Klaviyo has a higher user rating.
Can I switch from Mailjet to Klaviyo?
Yes. Most SaaS tools offer data export features. Check if Klaviyo has a migration guide or import tool specifically for Mailjet users. Many offer onboarding assistance for switchers.
Which is cheaper, Mailjet or Klaviyo?
Both Mailjet and Klaviyo start at $0/mo.
What are the main differences between Mailjet and Klaviyo?
Mailjet focuses on drag-and-drop email builder and real-time email performance tracking, while Klaviyo emphasizes advanced email segmentation capabilities and automated product recommendation emails. Both are in the Marketing category but serve slightly different use cases.