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Mailchimp vs Mailjet

A detailed comparison to help you choose the right tool for your needs.

Mailchimp logo

Mailchimp

Marketing

Try Mailchimp
VS
Mailjet logo

Mailjet

Marketing

Try Mailjet

A
About Mailchimp

Mailchimp is an all-in-one marketing platform that started as an email marketing tool and has evolved into a broader suite covering email campaigns, landing pages, social media posting, and basic CRM functionality. It's widely used by small to mid-sized businesses, freelancers, and e-commerce stores that need an accessible way to manage customer communications without a dedicated marketing team. Its drag-and-drop email builder, pre-built templates, and audience segmentation tools make it easy to get started quickly. Now owned by Intuit, Mailchimp remains one of the most recognizable names in email marketing, though its pricing has become less competitive as the platform has grown.

B
About Mailjet

Mailjet is an email service provider that combines transactional and marketing email capabilities into a single platform. It serves both marketers who need to create and send campaigns and developers who require reliable email delivery via API. Its real-time collaboration feature for email design sets it apart, allowing teams to work on templates simultaneously, similar to Google Docs. Owned by Sinch (formerly Mailgun), it's a solid choice for businesses that need both bulk marketing emails and transactional messages like receipts and password resets without juggling multiple tools.

Pricing Comparison

Tool
Mailchimp
Mailjet
Price
Free — From $13/mo
Free — From $15/mo
Category
Marketing
Marketing
Rating
4.9 (122)
3.9 (42)
Free Plan
Yes
Yes
Integrations
8+ apps
8+ apps
Founded
2001
2010

Feature Comparison

Feature
Mailchimp
Mailjet
Automated email campaign workflows
Audience segmentation and targeting
A/B testing for email optimization
Personalized product recommendations
Detailed analytics and reporting
Landing page creation tools
Social media post scheduling
Drag-and-drop email builder
Real-time email performance tracking
A/B testing for campaigns
Personalization with dynamic content
Automated email workflows
Segmentation for targeted campaigns

Choose Mailchimp

Email marketing and automation platform for growing businesses.

Try Mailchimp Free

Read full review

Choose Mailjet

Mailjet is an email marketing tool that helps businesses create, send, and track email campaigns.

Try Mailjet Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
8.0
8.0
Pricing
7.0
7.0
Support
7.0
7.0
Integrations
9.0
8.0
Overall
7.8
7.6
MailchimpMailjet

Our Verdict

MailchimpWinner

You're a growing business focused on budget-friendly email marketing and automation.

More integrations
Mailjet

Your business prioritizes affordable email campaigns starting at $15/mo with tracking features.

Mailchimp vs Mailjet: The Bottom Line

Both Mailchimp and Mailjet are strong marketing tools, but they serve different needs. Mailchimp has a higher user rating (4.9 vs 3.9).

Still unsure? Check the full reviews for Mailchimp and Mailjet, explore Mailchimp alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Mailchimp or Mailjet better?

It depends on your needs. Mailchimp (4.9★) is free to start, while Mailjet (3.9★) is free to start. Mailchimp has a higher user rating.

Can I switch from Mailchimp to Mailjet?

Yes. Most SaaS tools offer data export features. Check if Mailjet has a migration guide or import tool specifically for Mailchimp users. Many offer onboarding assistance for switchers.

Which is cheaper, Mailchimp or Mailjet?

Both Mailchimp and Mailjet start at $0/mo.

What are the main differences between Mailchimp and Mailjet?

Mailchimp focuses on automated email campaign workflows and audience segmentation and targeting, while Mailjet emphasizes drag-and-drop email builder and real-time email performance tracking. Both are in the Marketing category but serve slightly different use cases.