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Mailchimp vs GetResponse

A detailed comparison to help you choose the right tool for your needs.

Mailchimp logo

Mailchimp

Marketing

Try Mailchimp
VS
GetResponse logo

GetResponse

Marketing

Try GetResponse

A
About Mailchimp

Mailchimp is an all-in-one marketing platform that started as an email marketing tool and has evolved into a broader suite covering email campaigns, landing pages, social media posting, and basic CRM functionality. It's widely used by small to mid-sized businesses, freelancers, and e-commerce stores that need an accessible way to manage customer communications without a dedicated marketing team. Its drag-and-drop email builder, pre-built templates, and audience segmentation tools make it easy to get started quickly. Now owned by Intuit, Mailchimp remains one of the most recognizable names in email marketing, though its pricing has become less competitive as the platform has grown.

B
About GetResponse

GetResponse is an all-in-one online marketing platform that combines email marketing, landing pages, marketing automation, webinars, and conversion funnels into a single tool. It's built primarily for small to medium-sized businesses, entrepreneurs, and online marketers who need to manage multiple aspects of their digital marketing without juggling separate tools. The platform stands out with its built-in webinar hosting feature and conversion funnel builder, which are uncommon among email marketing competitors. While it's fairly intuitive for basic email campaigns, its more advanced automation and funnel features have a moderate learning curve.

Pricing Comparison

Tool
Mailchimp
GetResponse
Price
Free — From $13/mo
Free — From $15/mo
Category
Marketing
Marketing
Rating
4.9 (122)
3.6 (20)
Free Plan
Yes
No
Integrations
8+ apps
8+ apps
Founded
2001
1998

Feature Comparison

Feature
Mailchimp
GetResponse
Automated email campaign workflows
Audience segmentation and targeting
A/B testing for email optimization
Personalized product recommendations
Detailed analytics and reporting
Landing page creation tools
Social media post scheduling
Email marketing automation workflows
Landing page builder with templates
Webinar hosting and management
Advanced segmentation for targeting
A/B testing for email campaigns
CRM integration for customer management

Choose Mailchimp

Email marketing and automation platform for growing businesses.

Try Mailchimp Free

Read full review

Choose GetResponse

GetResponse is an all-in-one marketing platform for email marketing and automation.

Try GetResponse Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
8.0
9.0
Pricing
7.0
8.0
Support
7.0
7.0
Integrations
9.0
8.0
Overall
7.8
8.0
MailchimpGetResponse

Our Verdict

Mailchimp

You're a growing business focused on budget-friendly email marketing and automation.

More integrations
GetResponseWinner

You're a small team seeking an affordable all-in-one marketing platform starting from free to $15/month.

More affordable
More features

Mailchimp vs GetResponse: The Bottom Line

Both Mailchimp and GetResponse are strong marketing tools, but they serve different needs. Mailchimp has a higher user rating (4.9 vs 3.6). On pricing, Mailchimp is more affordable starting at $0/mo.

Still unsure? Check the full reviews for Mailchimp and GetResponse, explore Mailchimp alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Mailchimp or GetResponse better?

It depends on your needs. Mailchimp (4.9★) is free to start, while GetResponse (3.6★) is from $15/mo. Mailchimp has a higher user rating.

Can I switch from Mailchimp to GetResponse?

Yes. Most SaaS tools offer data export features. Check if GetResponse has a migration guide or import tool specifically for Mailchimp users. Many offer onboarding assistance for switchers.

Which is cheaper, Mailchimp or GetResponse?

Mailchimp starts at $0/mo, which is cheaper than GetResponse at $15/mo. Mailchimp also offers a free plan.

What are the main differences between Mailchimp and GetResponse?

Mailchimp focuses on automated email campaign workflows and audience segmentation and targeting, while GetResponse emphasizes email marketing automation workflows and landing page builder with templates. Both are in the Marketing category but serve slightly different use cases.