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HubSpot vs Insightly

A detailed comparison to help you choose the right tool for your needs.

HubSpot logo

HubSpot

Sales

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VS
Insightly logo

Insightly

Sales

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A
About HubSpot

HubSpot is an all-in-one CRM and marketing platform that bundles tools for email marketing, sales pipeline management, customer service, content management, and marketing automation into a unified ecosystem. It's designed for small to mid-sized businesses that want to consolidate their marketing and sales tech stack without stitching together dozens of separate tools. The platform is known for its user-friendly interface, extensive free tier, and a massive library of educational content. While it can get expensive as you scale and add premium hubs, its integrated approach means teams spend less time switching between tools and more time closing deals.

B
About Insightly

Insightly is a CRM and project management platform designed primarily for small to mid-sized businesses looking to manage their sales pipelines, customer relationships, and post-sale project delivery in one place. It combines contact management, opportunity tracking, and workflow automation with built-in project management tools, which sets it apart from many standalone CRMs. The platform integrates well with popular business tools and offers customizable dashboards for reporting. It's a solid choice for teams that want CRM and project tracking without juggling multiple platforms, though larger enterprises may find its feature depth limited compared to heavyweights like Salesforce.

Pricing Comparison

Tool
HubSpot
Insightly
Price
Free — From $20/mo
Free — From $29/user/mo
Category
Sales
Sales
Rating
4.9 (290)
3.6 (48)
Free Plan
No
No
Integrations
8+ apps
8+ apps
Founded
2006
2009

Feature Comparison

Feature
HubSpot
Insightly
Email marketing automation workflows
Lead generation forms and pop-ups
Social media management tools
Advanced analytics and reporting
Content management system integration
SEO recommendations and optimization
Landing page creation and A/B testing
Customizable sales pipeline management
Project tracking with task assignments
Email integration for communication tracking
Contact management with detailed profiles
Reporting and analytics for sales performance
Mobile app for on-the-go access

Choose HubSpot

All-in-one CRM platform for marketing, sales, and customer service.

Try HubSpot Free

Read full review

Choose Insightly

Insightly is a powerful CRM and project management tool designed for small to medium-sized businesses.

Try Insightly Free

Read full review

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Score Comparison

Ease of Use
8.0
7.0
Features
9.0
8.0
Pricing
7.0
7.0
Support
8.0
6.0
Integrations
9.0
8.0
Overall
8.2
7.2
HubSpotInsightly

Our Verdict

HubSpotWinner

You're a small to medium-sized team needing an all-in-one CRM for marketing and sales.

Easier to get started
More features
Better support
Insightly

Small to medium businesses that require both CRM and project management capabilities in one tool.

HubSpot vs Insightly: The Bottom Line

Both HubSpot and Insightly are strong sales tools, but they serve different needs. HubSpot has a higher user rating (4.9 vs 3.6). On pricing, Insightly is more affordable starting at $29/mo.

Still unsure? Check the full reviews for HubSpot and Insightly, explore HubSpot alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is HubSpot or Insightly better?

It depends on your needs. HubSpot (4.9★) is from $45/mo, while Insightly (3.6★) is from $29/mo. HubSpot has a higher user rating.

Can I switch from HubSpot to Insightly?

Yes. Most SaaS tools offer data export features. Check if Insightly has a migration guide or import tool specifically for HubSpot users. Many offer onboarding assistance for switchers.

Which is cheaper, HubSpot or Insightly?

Insightly starts at $29/mo, which is cheaper than HubSpot at $45/mo.

What are the main differences between HubSpot and Insightly?

HubSpot focuses on email marketing automation workflows and lead generation forms and pop-ups, while Insightly emphasizes customizable sales pipeline management and project tracking with task assignments. Both are in the Sales category but serve slightly different use cases.