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ConvertKit vs Mailjet

A detailed comparison to help you choose the right tool for your needs.

ConvertKit logo

ConvertKit

Marketing

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VS
Mailjet logo

Mailjet

Marketing

Try Mailjet

A
About ConvertKit

ConvertKit is an email marketing platform built specifically for creators, including bloggers, YouTubers, podcasters, and online course creators. It provides visual automation workflows, customizable landing pages, and a subscriber-tagging system that makes it easy to segment audiences without complex list management. The platform stands out for its creator-first approach, offering features like paid newsletters, a tip jar, and digital product sales directly through the platform. Its interface is intentionally simple compared to more enterprise-focused email tools, which makes it accessible but also means it lacks some advanced marketing features found in competitors.

B
About Mailjet

Mailjet is an email service provider that combines transactional and marketing email capabilities into a single platform. It serves both marketers who need to create and send campaigns and developers who require reliable email delivery via API. Its real-time collaboration feature for email design sets it apart, allowing teams to work on templates simultaneously, similar to Google Docs. Owned by Sinch (formerly Mailgun), it's a solid choice for businesses that need both bulk marketing emails and transactional messages like receipts and password resets without juggling multiple tools.

Pricing Comparison

Tool
ConvertKit
Mailjet
Price
Free — From $15/mo
Free — From $15/mo
Category
Marketing
Marketing
Rating
4.0 (128)
3.9 (42)
Free Plan
No
Yes
Integrations
8+ apps
8+ apps
Founded
2013
2010

Feature Comparison

Feature
ConvertKit
Mailjet
Automated email sequences creation
Customizable landing page templates
Subscriber tagging and segmentation
Advanced analytics and reporting
Integration with e-commerce platforms
Visual automation workflow builder
Drag-and-drop email builder
Real-time email performance tracking
A/B testing for campaigns
Personalization with dynamic content
Automated email workflows
Segmentation for targeted campaigns

Choose ConvertKit

ConvertKit is an email marketing tool designed for creators and small businesses.

Try ConvertKit Free

Read full review

Choose Mailjet

Mailjet is an email marketing tool that helps businesses create, send, and track email campaigns.

Try Mailjet Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
7.0
8.0
Pricing
8.0
7.0
Support
7.0
7.0
Integrations
8.0
8.0
Overall
7.6
7.6
ConvertKitMailjet

Our Verdict

ConvertKitWinner

Your small business or creative team needs a simple email marketing tool with great support for creators.

More affordable
Mailjet

Your business prioritizes affordable email campaigns starting at $15/mo with tracking features.

More features

ConvertKit vs Mailjet: The Bottom Line

Both ConvertKit and Mailjet are strong marketing tools, but they serve different needs. ConvertKit has a higher user rating (4.0 vs 3.9). On pricing, Mailjet is more affordable starting at $0/mo.

Still unsure? Check the full reviews for ConvertKit and Mailjet, explore ConvertKit alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is ConvertKit or Mailjet better?

It depends on your needs. ConvertKit (4.0★) is from $29/mo, while Mailjet (3.9★) is free to start. ConvertKit has a higher user rating.

Can I switch from ConvertKit to Mailjet?

Yes. Most SaaS tools offer data export features. Check if Mailjet has a migration guide or import tool specifically for ConvertKit users. Many offer onboarding assistance for switchers.

Which is cheaper, ConvertKit or Mailjet?

Mailjet starts at $0/mo, which is cheaper than ConvertKit at $29/mo. Mailjet also offers a free plan.

What are the main differences between ConvertKit and Mailjet?

ConvertKit focuses on automated email sequences creation and customizable landing page templates, while Mailjet emphasizes drag-and-drop email builder and real-time email performance tracking. Both are in the Marketing category but serve slightly different use cases.