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Apollo.io vs Zoho CRM

A detailed comparison to help you choose the right tool for your needs.

Apollo.io logo

Apollo.io

Sales

Try Apollo.io
VS
Zoho CRM logo

Zoho CRM

Sales

Try Zoho CRM

A
About Apollo.io

Apollo.io is a sales intelligence and engagement platform that provides access to a massive B2B database of over 270 million contacts and 60 million companies. It combines prospecting, data enrichment, email sequencing, and analytics into a single platform, reducing the need for multiple separate tools. The platform is widely used by SDRs, account executives, and growth teams who need to build targeted lead lists and automate multi-channel outreach. Its built-in email verification and intent data help teams prioritize the right prospects at the right time. Apollo has gained popularity particularly among startups and mid-market companies for offering enterprise-level features at a more accessible price point.

B
About Zoho CRM

Zoho CRM is a cloud-based customer relationship management platform that helps businesses manage their sales pipeline, marketing campaigns, and customer support from a single interface. It serves everyone from freelancers and small businesses to large enterprises, offering flexible pricing tiers to match different needs. The platform stands out for its deep integration with the broader Zoho ecosystem of 45+ business apps, its strong automation engine called Blueprint, and its AI assistant Zia that provides sales predictions and recommendations. Compared to competitors like Salesforce, Zoho CRM is generally more affordable while still offering robust customization and multichannel communication features including email, phone, social media, and live chat.

Pricing Comparison

Tool
Apollo.io
Zoho CRM
Price
Free — From $49/user/mo
Free — From $14/user/mo
Category
Sales
Sales
Rating
3.8 (47)
4.1 (48)
Free Plan
No
Yes
Integrations
8+ apps
8+ apps
Founded
2015
2005

Feature Comparison

Feature
Apollo.io
Zoho CRM
Advanced lead generation tools
Real-time email tracking
Integrated CRM functionality
Automated outreach sequences
Data enrichment for contacts
Customizable sales workflows
Lead and contact management
Sales automation workflows
Email integration with tracking
Customizable sales pipelines
Analytics and reporting dashboards
Mobile app for on-the-go access

Choose Apollo.io

Sales intelligence and engagement platform.

Try Apollo.io Free

Read full review

Choose Zoho CRM

Zoho CRM streamlines your sales processes and enhances customer relationships.

Try Zoho CRM Free

Read full review

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Score Comparison

Ease of Use
7.0
7.0
Features
8.0
8.0
Pricing
7.0
8.0
Support
6.0
7.0
Integrations
8.0
8.0
Overall
7.2
7.6
Apollo.ioZoho CRM

Our Verdict

Apollo.io

Your sales team needs a free or low-cost solution for sales intelligence and engagement.

Zoho CRMWinner

Choose Zoho CRM if you're a small to medium-sized business seeking robust features at an affordable price of $14/user/mo.

More affordable
Better support

Apollo.io vs Zoho CRM: The Bottom Line

Both Apollo.io and Zoho CRM are strong sales tools, but they serve different needs. Zoho CRM has a higher user rating (4.1 vs 3.8). On pricing, Zoho CRM is more affordable starting at $0/mo.

Still unsure? Check the full reviews for Apollo.io and Zoho CRM, explore Apollo.io alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Apollo.io or Zoho CRM better?

It depends on your needs. Apollo.io (3.8★) is from $49/mo, while Zoho CRM (4.1★) is free to start. Zoho CRM has a higher user rating.

Can I switch from Apollo.io to Zoho CRM?

Yes. Most SaaS tools offer data export features. Check if Zoho CRM has a migration guide or import tool specifically for Apollo.io users. Many offer onboarding assistance for switchers.

Which is cheaper, Apollo.io or Zoho CRM?

Zoho CRM starts at $0/mo, which is cheaper than Apollo.io at $49/mo. Zoho CRM also offers a free plan.

What are the main differences between Apollo.io and Zoho CRM?

Apollo.io focuses on advanced lead generation tools and real-time email tracking, while Zoho CRM emphasizes lead and contact management and sales automation workflows. Both are in the Sales category but serve slightly different use cases.