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Apollo.io vs Reply.io

A detailed comparison to help you choose the right tool for your needs.

Apollo.io logo

Apollo.io

Sales

Try Apollo.io
VS
Reply.io logo

Reply.io

Sales

Try Reply.io

A
About Apollo.io

Apollo.io is a sales intelligence and engagement platform that provides access to a massive B2B database of over 270 million contacts and 60 million companies. It combines prospecting, data enrichment, email sequencing, and analytics into a single platform, reducing the need for multiple separate tools. The platform is widely used by SDRs, account executives, and growth teams who need to build targeted lead lists and automate multi-channel outreach. Its built-in email verification and intent data help teams prioritize the right prospects at the right time. Apollo has gained popularity particularly among startups and mid-market companies for offering enterprise-level features at a more accessible price point.

B
About Reply.io

Reply.io is a sales engagement platform that automates multichannel outreach across email, LinkedIn, calls, SMS, and WhatsApp. It helps sales development reps and account executives build sequences that nurture prospects through personalized touchpoints without manual effort. The platform uses AI to assist with email writing, sequence optimization, and lead sorting, making it particularly useful for teams running high-volume outbound campaigns. It's built primarily for B2B sales teams but is also used by recruiters, agencies, and founders doing their own prospecting.

Pricing Comparison

Tool
Apollo.io
Reply.io
Price
Free — From $49/user/mo
From $70/user/mo
Category
Sales
Sales
Rating
3.8 (47)
3.7 (41)
Free Plan
No
No
Integrations
8+ apps
8+ apps
Founded
2015
2014

Feature Comparison

Feature
Apollo.io
Reply.io
Advanced lead generation tools
Real-time email tracking
Integrated CRM functionality
Automated outreach sequences
Data enrichment for contacts
Customizable sales workflows
Automated email sequencing
Multi-channel outreach capabilities
Real-time analytics and reporting
Personalized email templates
A/B testing for email campaigns
CRM integration for lead management

Choose Apollo.io

Sales intelligence and engagement platform.

Try Apollo.io Free

Read full review

Choose Reply.io

Automate your outreach and boost sales with Reply.io's powerful sales engagement platform.

Try Reply.io Free

Read full review

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Score Comparison

Ease of Use
7.0
7.0
Features
8.0
8.0
Pricing
7.0
6.0
Support
6.0
7.0
Integrations
8.0
8.0
Overall
7.2
7.2
Apollo.ioReply.io

Our Verdict

Apollo.ioWinner

Your sales team needs a free or low-cost solution for sales intelligence and engagement.

More affordable
Reply.io

Your sales team needs to automate outreach for higher engagement at a moderate budget.

Better support

Apollo.io vs Reply.io: The Bottom Line

Both Apollo.io and Reply.io are strong sales tools, but they serve different needs. Apollo.io has a higher user rating (3.8 vs 3.7).

Still unsure? Check the full reviews for Apollo.io and Reply.io, explore Apollo.io alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Apollo.io or Reply.io better?

It depends on your needs. Apollo.io (3.8★) is from $49/mo, while Reply.io (3.7★) is from $49/mo. Apollo.io has a higher user rating.

Can I switch from Apollo.io to Reply.io?

Yes. Most SaaS tools offer data export features. Check if Reply.io has a migration guide or import tool specifically for Apollo.io users. Many offer onboarding assistance for switchers.

Which is cheaper, Apollo.io or Reply.io?

Both Apollo.io and Reply.io start at $49/mo.

What are the main differences between Apollo.io and Reply.io?

Apollo.io focuses on advanced lead generation tools and real-time email tracking, while Reply.io emphasizes automated email sequencing and multi-channel outreach capabilities. Both are in the Sales category but serve slightly different use cases.