Amplitude vs FullStory
A detailed comparison to help you choose the right tool for your needs.
AAbout Amplitude
Amplitude is a product analytics platform that helps teams understand user behavior through event-based tracking, funnel analysis, and cohort segmentation. It's designed for product managers, data analysts, and growth teams who need to understand how users interact with digital products and where they drop off. The platform stands out with its robust behavioral analytics engine, built-in experimentation (A/B testing), and a customer data platform that unifies user data across touchpoints. Amplitude is particularly strong at self-serve analytics, allowing non-technical team members to explore data and build charts without writing SQL. It competes directly with Mixpanel and has become one of the most widely adopted product analytics tools among mid-market and enterprise companies.
BAbout FullStory
FullStory is a digital experience intelligence platform that captures every user interaction on your website or app, allowing teams to replay sessions, analyze behavior patterns, and identify friction points. It goes beyond traditional analytics by automatically indexing every click, scroll, and page transition without requiring manual event tagging, which it calls 'autocapture.' Product managers, UX designers, engineers, and marketers use it to understand why users behave the way they do — not just what they did. Its DX Data Engine and search capabilities let you quickly find relevant sessions and quantify the impact of bugs or UX issues. It's a powerful tool, though its pricing can be a barrier for smaller teams.
Pricing Comparison
Feature Comparison
Choose FullStory
FullStory is a digital experience analytics tool that captures user interactions.
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Score Comparison
Our Verdict
You're a product team needing advanced analytics to drive growth on a budget.
You need deep insights into user interactions for a digital experience-focused project.
Amplitude vs FullStory: The Bottom Line
Both Amplitude and FullStory are strong analytics tools, but they serve different needs. Amplitude has a higher user rating (4.7 vs 4.0). On pricing, Amplitude is more affordable starting at $0/mo.
Still unsure? Check the full reviews for Amplitude and FullStory, explore Amplitude alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Amplitude or FullStory better?
It depends on your needs. Amplitude (4.7★) is free to start, while FullStory (4.0★) is from $100/mo. Amplitude has a higher user rating.
Can I switch from Amplitude to FullStory?
Yes. Most SaaS tools offer data export features. Check if FullStory has a migration guide or import tool specifically for Amplitude users. Many offer onboarding assistance for switchers.
Which is cheaper, Amplitude or FullStory?
Amplitude starts at $0/mo, which is cheaper than FullStory at $100/mo. Amplitude also offers a free plan.
What are the main differences between Amplitude and FullStory?
Amplitude focuses on user journey mapping and analysis and cohort analysis for user retention, while FullStory emphasizes session replay for user interactions and heatmaps for user engagement analysis. Both are in the Analytics category but serve slightly different use cases.