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ActiveCampaign vs Beehiiv

A detailed comparison to help you choose the right tool for your needs.

ActiveCampaign logo

ActiveCampaign

Marketing

Try ActiveCampaign
VS
Beehiiv logo

Beehiiv

Marketing

Try Beehiiv

A
About ActiveCampaign

ActiveCampaign is a marketing automation and CRM platform that combines email marketing, sales automation, and customer relationship management into one tool. It's built for small to mid-sized businesses that want to go beyond basic email blasts and create sophisticated, behavior-driven marketing workflows. What sets it apart is its powerful automation builder, which lets users create complex multi-step sequences without needing technical expertise. The platform also includes site tracking, lead scoring, and conditional content, making it a strong choice for teams that want to personalize customer experiences at scale.

B
About Beehiiv

Beehiiv is a newsletter platform built by early Morning Brew team members, designed to give creators and businesses the same tools that helped scale one of the most successful email newsletters. It offers a clean writing experience, built-in growth tools like referral programs and recommendation networks, and monetization features including a native ad network. The platform stands out for its focus on newsletter-specific analytics and audience growth mechanics that go beyond basic email marketing. It's particularly well-suited for independent writers, content creators, and media companies who want to treat their newsletter as a serious business.

Pricing Comparison

Tool
ActiveCampaign
Beehiiv
Price
From $9/user/mo
Free — From $29/mo
Category
Marketing
Marketing
Rating
4.5 (52)
3.8 (16)
Free Plan
No
Yes
Integrations
8+ apps
7+ apps
Founded
2003
2021

Feature Comparison

Feature
ActiveCampaign
Beehiiv
Automated email marketing campaigns
Customer segmentation and targeting
Dynamic content personalization
Lead scoring and tracking
CRM integration for sales automation
Behavioral tracking and analytics
Customizable newsletter templates
Subscriber segmentation and targeting
Analytics dashboard for performance tracking
Automated email delivery scheduling
Integration with social media platforms
A/B testing for subject lines
Referral program management

Choose ActiveCampaign

ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.

Try ActiveCampaign Free

Read full review

Choose Beehiiv

Beehiiv is a powerful marketing tool designed for newsletter creators and businesses.

Try Beehiiv Free

Read full review

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Score Comparison

Ease of Use
7.0
8.0
Features
9.0
8.0
Pricing
8.0
9.0
Support
8.0
7.0
Integrations
9.0
8.0
Overall
8.2
8.0
ActiveCampaignBeehiiv

Our Verdict

ActiveCampaignWinner

Your marketing team needs a powerful automation tool to streamline customer engagement at a low price.

More features
Better support
More integrations
Beehiiv

Your newsletter team needs a cost-effective platform to grow their audience starting at $29/mo.

Easier to get started
More affordable

ActiveCampaign vs Beehiiv: The Bottom Line

Both ActiveCampaign and Beehiiv are strong marketing tools, but they serve different needs. ActiveCampaign has a higher user rating (4.5 vs 3.8). On pricing, Beehiiv is more affordable starting at $0/mo.

Still unsure? Check the full reviews for ActiveCampaign and Beehiiv, explore ActiveCampaign alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is ActiveCampaign or Beehiiv better?

It depends on your needs. ActiveCampaign (4.5★) is from $15/mo, while Beehiiv (3.8★) is free to start. ActiveCampaign has a higher user rating.

Can I switch from ActiveCampaign to Beehiiv?

Yes. Most SaaS tools offer data export features. Check if Beehiiv has a migration guide or import tool specifically for ActiveCampaign users. Many offer onboarding assistance for switchers.

Which is cheaper, ActiveCampaign or Beehiiv?

Beehiiv starts at $0/mo, which is cheaper than ActiveCampaign at $15/mo. Beehiiv also offers a free plan.

What are the main differences between ActiveCampaign and Beehiiv?

ActiveCampaign focuses on automated email marketing campaigns and customer segmentation and targeting, while Beehiiv emphasizes customizable newsletter templates and subscriber segmentation and targeting. Both are in the Marketing category but serve slightly different use cases.